Apple has answered two questions in one day, or rather a CNBC report citing someone within the company has. Why are the shows it’s planning so allegedly boring? And what does it plan to do to get a foot in the door in an increasingly competitive streaming-media market? They’re going to repeat the success they had with U2’s “Songs of Innocence” and just shunt it right onto everyone’s device.
To be clear, the report suggests that Apple will give its original content away for free to anyone with an iOS or tvOS device (Macs appear to be excluded). Users will find a shiny new app early next year called “TV,” in which will be Apple’s full lineup of PG-rated comedy and drama, free of charge.